The Folsom Street Fair will take place in San Francisco on Sunday, September 27. The popular event is a celebration of the leather and fetish segments of the LGBT community. The street scene is touted as being “The World’s Biggest Leather Event.”
This year’s celebration will also include a very special guest, Touko Laaksonen, better known as Tom of Finland. Although the artist died in 1991, his images are still some of the most recognized in the gay community, especially the leather sector.
With a special partnership between ONE® condom manufacturers and Tom of Finland Foundation, an exclusive line of condoms will be wrapped in some of his most famous images.
A portion of all sales from the exclusive condoms will go into making sure the prolific artist’s legacy carries on through the years, but also help support and protect past and future erotic visionaries worldwide.
“Our partnership with Tom of Finland Foundation is a natural fit for ONE, a brand committed to art and self-expression,” said Davin Wedel, president and CEO of Global Protection Corp., parent company of ONE®. “The iconic, provocative artwork of Tom of Finland embodies the strength and boldness we strive for in all of our products. It’s truly an honor to bring his work to life in this innovative way.”
The Tom of Finland Foundation and ONE are committed to bringing awareness to the importance of safe sex through artistry and creative marketing. This was an important part of Laaksonen’s crusade in helping the LGBT community to understand that protecting yourself meant protecting your life and the lives of others.
Tom of Finland began outfitting the people in his drawings with condoms in the 80’s to bring about a consciousness of responsibility, giving them power over the AIDS epidemic.
The special edition condoms, with foils featuring 24 of the late artist’s original drawings, are packaged in ONE’s signature round wrappers. They are available in two popular ONE®product styles – Super Sensitive™ and Legend™ – in 12-packs, 24-packs, and bowls of 100 from www.onecondoms.com/tof.
Timothy Rawles is Community Editor of SDGLN. He can be reached at [email protected], @reporter66 on Twitter, or by calling toll-free to 888-442-9639, ext. 713.