Companies came together to support the LGBT community and many of their causes in June.
[Editor's note: This post was originally published by our media partner GLAAD)
This week, conservative radio host Linda Harvey called for a complete boycott of McDonald’s following the company’s decision to promote LGBTQ acceptance during Pride Month.
Harvey’s remarks on her radio show are strikingly similar to the former TV and radio televangelist Joshua Feuerstein, who also publicly objected to the rainbow-colored French fries boxes.
Following Feuerstein’s remarks, GLAAD called on members and allies of the LGBTQ community to drown out the hate with messages of equality and acceptance.
With Harvey’s opposition, GLAAD wanted to take it a step further and show that their remarks didn’t hurt the spirit of Pride this year, especially when LGBTQ Americans have the support of numerous corporate organizations who actively promoted LGBTQ acceptance this June.
A recent survey by Ogilvy & Mather shows that being inclusive to the LGBTQ community is good for business with nearly half of Americans and 64% of those who identify as allies saying they are more likely to shop brands that support the LGBTQ community.
SoulCycle donated 100% of the purchase price of each 5-class Pride Pack to GLAAD during the month of June, and AT&T is donating $1 to GLAAD for every Twitter user who shows their pride by tweeting #WeAreBold until July 31.
Magnum crafted beautiful, rainbow-colored ice cream treats for GLAAD staff members in Manhattan, and ASOS deserves a shout-out for donating 100% of the proceeds from the sales of their iconic “Individuals Unified” t-shirts to GLAAD.
Further, American Eagle, Converse, Dr. Martens, Everlane, Kenneth Cole, Levi’s, MeUndies, Nike, and Urban Outfitters not only showed their Pride this year, but they donated substantial portions of their proceeds to pro-LGBTQ organizations like The Trevor Project, the Harvey Milk Foundation, and GLSEN.
Lastly, Pride Month was celebrated by dozens of other well-known companies, including Adidas, Gucci, Puma, Brooks Brothers, Gap Inc., Adobe, Amazon, Apple, Capital One, CB2, Disney UK, Instagram, L’Oreal USA, the LA Rams, TD Bank, Tokidoki, and United.
Anti-LGBTQ activists like Linda Harvey and Joshua Feuerstein can throw their tantrums, but the LGBTQ community has public opinion on our side. As we move forward, the LGBTQ community must continue to fight for full acceptance for all.
GLAAD amplifies the voice of the lesbian, gay, bisexual and transgender community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality. For more information, Click HERE.