888 4 GAY NEWS or 888-442-9639

Fitness brand Equinox celebrates "commitment" in new design project

With designers curated by stylist Mel Ottenberg, Equinox commissioned the production of these one-of-a-kind items. 
Photo credit:
Equinox - YouTube

Fitness club Equinox is celebrating people who have made a difference in history by their passion and persistence.

The project is called “Commitment,” and is inspired by seven people and “the commitments they make” according to the website. But if you’re looking to buy any of the items, you’re out of luck, they aren’t for sale.

Ideas were drawn from heroes such as athlete Katherine Switzer, Oncologist Aaron Viny, Gay rights activist Tree Sequoia, Photographer Ruddy Roye, Journalists everywhere, Environmental lawyer James Thornton, and Heroes Project veteran Charlie Linville.

“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”

The items will be displayed in some of Equinox's locations around the country. Throughout 2018, some of the items will be auctioned off with proceeds going to the organizations they represent. 

With designers curated by stylist Mel Ottenberg, Equinox commissioned the production of these one-of-a-kind items. 

“I was really inspired to work on the Commitment project with Equinox this year,” said Ottenberg. “The commitment stories we worked with were so interesting and varied, and to be able to create different products with some of my favorite designers was such a fun and rewarding challenge.”

Here are the items followed by a description of what inspired them: 

The Truth Lipstick: Made from blank newspaper pages from The Washington Post. Symbolizes the organization’s commitment to free press and journalistic integrity. Lipstick Case designed by Mel Ottenberg.

The Law Suit: Designed by Eckhaus Latta, and made from case files of lawyer James Thornton, founder of nonprofit ClientEarth who, over four decades, has committed to fighting for the environment because it can’t fight for itself. Symbolizes Thornton’s commitment to solving the greatest challenges faced by our planet.

Stonewall Stilettos: Designed by Shayne Oliver, and made from the actual pleather from the banquettes at The Stonewall Inn. Symbolizes the commitment of early activists fighting for LGBTQA rights.

The Shades of Humanity: Designed by Adam Selman, and made from the camera lens of 2016 Instagram photographer of the year, Ruddy Roye. Symbolizes Ruddy Roye’s commitment to capturing the stories that often go unseen.

Eau De Blood, Sweat & Tears:  Bottle designed by Rafael de Cardenas/Architecture at Large with a custom scent by 12.29, the fragrance was infused with the actual DNA of Kathrine Switzer, the first woman to run the Boston Marathon. Symbolizes Switzer’s commitment to equal rights for all female athletes.

The Scrubs Sweatsuit: Designed by Off-White’s Virgil Abloh, and inspired by the workwear of dedicated oncologists like those at Memorial Sloan Kettering, who patient by patient, are committed to fighting the war on cancer daily. 

The Real Camo Jacket: Designed by Y/Project (Glenn Martens) and made using actual material from the uniforms of four Heroes Project veterans, celebrating our partnership with the Heroes Project.