The team is sponsoring one of the rainbow letters for street overhang in Venice, CA.
The Rams are showing their support for Venice Pride.
According to The Los Angeles Blade, the team is sponsoring a portion of the illuminated signage that will hang over the neighborhood for that city’s Pride event.
This will be the first time ever a NFL team has sponsored a Pride event according to Grant Turck, co-founder and executive director of Venice Pride.
“We are thrilled the Los Angeles Rams has chosen our celebration to make this welcome and historic overture of inclusion to the LGBT community. It’s great for Venice, for the Rams’ organization and for the LGBT community. Hopefully this is the beginning of even bolder outreach efforts to our diverse community”
The team, along with Google and other companies are paying for individual lights that make up the rainbow marquis; The Rams adopting the letter “C.”
“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” said the team’s Vice President of Community Affairs Molly Higgins. “Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”
In 2014, the Rams, then in St.Louis, was the first NFL team to draft an openly gay player; Michael Sims.
Venice Pride will have the official sign lighting and Block Party on June 2.