The innovative adhesive takes home the Gold for social good.
Two years later, the invention has taken home the prestigious Clio Award as a Gold Winner for doing Social Good reports OutSports.
The rainbow adhesive is meant to be wrapped around hockey sticks and blades for better stability, but sports organizations such as baseball are also using it to wrap around bats.
"Pride Tape started with grassroots support that has grown into participation by almost every team in the NHL,” Pride Tape organizers told Outsports. “We are thrilled that Pride Tape has been awarded a Gold Clio for Social Good. It’s an honor to be recognized by the international sports marketing community, alongside great brands doing important work."
Creators Calder Bateman and Jeff McLean said during the time of the Kickstarter campaign in 2015:
“Pride Tape is a badge of support from the teammates, coaches, parents and pros to young LGBTQ players. It shows every player that they belong on the ice. That we’re all on the same team. And we need your help to make it a reality,”