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'Pride Tape' helps Canadian hockey players stick it to homophobia

EDMONTON, Canada - Canadian Hockey players are joining the fight against homophobia in sports.

Today, the Institute of Sexual Minority Studies and Services (ISMSS) at the University of Alberta unveiled Pride Tape , an adhesive wrap that gets put around the hockey stick and blade for better gripping.

Usually the tape comes in either black or white, but this Kickstarter campaign wants that to change in honor of gay youth who do not feel that they can thrive in a sporting environment dominated by straight or closeted men.

The six colored rainbow tape makes it possible for LGBT kids to feel supported whether they are a player on the ice or a fan watching in the stands.

Kris Wells from ISMSS said of the sporting accessory, “This tape will be a badge of support from the hockey world to LGBTQ youth in Canada and other countries. It will say ‘You are welcome on the ice. Come and join us in our sport and be proud of who you are’.”

Wells is also very ecstatic about the amount of press the tape is getting. She says that every major television network in Canada has devoted a segment of time to help promote the tape, “The media are, in fact, saying to us – the time has come for the world of sport to change.”

The Kickstarter campaign has only just begun and according to the site, for each roll of tape sold, a portion will go to both the ISMSS and the You Can Play Project; a leading organization in Canada which helps end homophobia in sports.

Created by Calder Bateman and Jeff McLean, the Pride Tape will have an initial 10,000 roll stockpile which will be handed out without cost to Canada’s local professional hockey circuit with sales to the public thereafter.

“Pride Tape is a badge of support from the teammates, coaches, parents and pros to young LGBTQ players. It shows every player that they belong on the ice. That we’re all on the same team. And we need your help to make it a reality,” says the Kickstarter campaign’s webpage.

For more information on Pride Tape click HERE.

Timothy Rawles is Community Editor of SDGLN. He can be reached at editor@sdgln.com, @reporter66 on Twitter, or by calling toll-free to 888-442-9639, ext. 713.