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SAN DIEGO -- The upbeat musical mix at radio station Sophie 103.7 is getting an energy boost. At 5 p.m. Thursday, March 29, local adult-contemporary hits station Sophie 103.7 became Energy 103.7. The new station will focus on today’s Top 40 hits, with former Sophie favorites like Katy Perry, Adele and Lady Gaga being joined by Jay-Z, Drake, Usher and Kanye West. The format update will put Energy 103.7 in more direct competition with San Diego’s top-rated Channel 93.3,
Listeners will have plenty of time to adjust to the change because Energy 103.7 will be commercial-free until the morning of April 25. The CBS Radio-owned station will also be DJ-free, at least for the near future. The Sophie disc jockeys, including morning-show hosts Jennifer White and Mike O'Brian, are still under contract with the station, but their futures are up in the air.
“We have retained the entire Sophie air staff with the possibility that they will be part of the new station,” said Bob Bolinger, senior vice president and market manager of CBS Radio San Diego. “All of these guys have done other formats; they’re not one-trick ponies. There is no bigger fan of Jen and Mike and the rest of the staff than me.”
Read the full story in UT San Diego HERE.