SAN FRANCISCO – Artify It, a recently launched San Francisco-based start-up that utilizes technology and the social web to create a new business model around the discovery, experience and sale of original art, is expanding its service by partnering with Openhouse, a local housing and service agency.
Through Artify It’s art sharing model, Openhouse will earn steady subscription revenue and proceeds from any art sales through lending its recently donated collection to Artify It’s online catalog.
With a soft market not ideal for art sales, the valuable collection would otherwise be stored during this time, not earning any revenue for the non-profit. Artify It is enabling Openhouse to earn much needed funds for their projects while still maintaining the rights to their collection, which can later be sold or used to furnish its offices and housing facilities.
“Artify It is proud to partner with Openhouse to help support the important work they do for the LGBT senior community in San Francisco,” said Lorenzo Thione, Artify It founder and chairman. “By working together, we are able to help Openhouse earn revenue through the addition of their fantastic art collection to our catalogue. Our customers are not only able to enjoy the new art selection, but can also feel good about a cause they are supporting.”
Openhouse received a valuable art collection from Art For Healing in honor of Openhouse founder Dr. Marcy Adelman, and from that is consigning 50 pieces to Artify It’s catalog. Art For Healing is a local public benefit organization which has collected works of art through donation to place in healthcare facilities throughout the San Francisco Bay Area for the past 35 years. The collection includes pieces from famous artists such as pop art standout Clayton Pond and Andy Warhol printer and collaborator Rupert Jasen Smith.
"Openhouse is thrilled to work with Artify It to help us promote our collection of art and generate critical funding for our services,” said Seth Kilbourn, Openhouse executive director. “Building new relationships with community supporters like Artify It enhances our ability to ensure that LGBT seniors can age with dignity and grace in the City they call home.”
Openhouse is in the process of building 110 rental apartments welcoming to LGBT seniors with on-site support services and an activity center at 55 Laguna St in San Francisco. Openhouse also provides a wide range of social services and stimulating activities each month that bring LGBT seniors together, reduce social isolation, enhance quality of life and increase access to housing, health and community services.
About Artify It
Artify It provides monthly access to original high-quality art from local artists. Customers – from seasoned collectors or art-world novices – can choose art from Artify It’s diverse catalog and keep it (or swap new art) for any length of time, without the expense and commitment of traditional art ownership. Artify It offers an easy and practical way to transform your home or office, allowing you to showcase a rotating collection of art that speaks to you. Our lives change, our tastes evolve, so why should our art remain the same? Artify It, and enjoy art. For more information please visit HERE.
Founded in 1998, Openhouse enables LGBT seniors to overcome the unique challenges they face as they age by providing housing, direct services and community programs that empower LGBT seniors to improve their overall health, well-being and economic security. For more information please visit HERE.