Gamers who play via Xbox LIVE can now identify their sexual orientation as part of their profiles.
This morning, Microsoft announced that it has altered its code of conduct to allow Xbox LIVE members, if they so choose, to identify themselves as straight, gay, lesbian, bi and transgender in their gamertags.
Microsoft has been under pressure from gay rights groups to allow gamers to share their sexual identity with others. Last year, a player who identified herself as lesbian in her profile was reportedly banned from Xbox LIVE, and the news stirred a furor in cyberspace.