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Pepsi

Pepsi ad failed its multicultural audience

Kendall Jenner's generation protests injustice by drinking soda, according to Pepsi ad.

Pepsi ads aim to emphasize its youthful brand by championing it as “the choice of a new generation.” Not a bad marketing tool to turn its second-class status to Coca-Cola, its archrival, into an advantage.

However, Pepsi’s recent commercial starring Kendall Jenner (of the Kardashian clan) was a fiasco.

Pepsi pulls disrespectful protest ad

Pepsi tried to evoke a sense of harmony and goodwill by creating an ad that showcased the call for unity in a world divided. Unfortunately, they only reminded folks that cultural appropriation and privilege try effectively sell products on a subliminal level.