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Blanket America launches with celebrity PSA at Sundance 2010

(PARK CITY, UT) - On January 20, 2009 the President, in his inaugural speech, called us to unite & act. His powerful words of “our patchwork heritage is a strength, not a weakness” was a bipartisan call to action! To commemorate the one year anniversary of this message of hope, Blanket America will launch their Buy 1, Give 1 campaign with a celebrity PSA filmed during Sundance 2010.

Celebrities expected to attend include Wilmer Valderrama, Malin Ackerman, Adrian Brody, James Gandolfini, James Franco, Adrian Grenier, Khloe Kardashian, DJ Aoki, Danny Masterson, America Ferrara, Adrienne Bailon, Ian Ziering, Stephanie Pratt from The Hills and more. DJs set to perform include Mel DeBarge, Sam French, DJ Equal, Josh Madden, DJ Spider DJ Mia Moretti and Electric Violinist Caitlin Moe.

Blanket America is about more than blankets. It is about changing the way charity and business works. Most of all, it is about encouraging citizens to become more than consumers. We dream of a society in which people with the resources to feed themselves, clothe themselves, and shelter themselves from the cold take some responsibility, every time they make a purchase, for those who are in need.

With over 40 million Americans living below the poverty level, and heating costs and joblessness on the rise, it is clear that individuals must work together to fulfill Obama’s pledge to transform America.

Ask your friends to join Blanket America and show the nation it's time for a change. Spread the message, buy a blanket, or just donate some blankets by visiting us on Facebook and following us on Twitter.