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VIDEO: St. Baldrick's Foundation to host "Shave-A-Thon" to benefit childhood cancer research

SAN DIEGO -- Hair will be flying in downtown on Saturday, March 12, as supporters of St. Baldrick's Foundation shave their heads as part of the organization's third annual nationwide Shave-A-Thon.

The foundation has teamed up with Quality Social, which will serve as the host location for the event which hopes to generate awareness and funds for childhood cancer. St. Baldrick's mission is to give survivors a chance at long and healthy lives and uses this event as one mechanism to garner support for its work.

Organizers say that last year's event was "a stunning success," with over 100 guests ... and 27 of them getting shaved. The first two years of the event have raised over $25,000 in donations for the foundation.

San Diego chapter co-founders Jake Pescatello and P.K. Marshall hope to raise that contribution to $50,000 this year.

“The momentum behind the event’s first two years is a testament to our community’s commitment and support of this important cause,” Pescatello said. “So many people have been affected by cancer at some point in their lives that they start to want to feel that they are able to make a difference in the fight against the disease. St. Baldrick’s gives volunteers a way to fight back against cancer in a fun way, we see that in the growth of the event each year.”

The event, which begins at noon, will include bar food, beer, entertainment and a silent auction with prizes such as spa treatments and hotel packages.

A $10 donation at the door is asked of all attendees, which includes complimentary appetizers, and specials on drinks and other food items. Those who give $20 at the door will also receive a T-shirt and raffle ticket.

According to the foundation, events organized throughout the country on behalf of St. Baldrick's have raised more than $90.6 million for childhood cancer research, with over 146,900 heads shaved at over 3,400 events in 50 states and 28 countries.

In 2010 alone, over 800 fundraising events were held throughout the country, raising over $22 million.

The St. Baldrick’s Foundation makes grants to research institutions to find new cures for childhood cancer, and to find treatments to ensure a better quality of life for patients and survivors. The Foundation funds research projects conducted by established pediatric cancer experts, as well as younger professionals. Funds are available for hundreds of local institutions wishing to participate in national pediatric cancer clinical trials.

For more information about the event, click here.