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UPDATED: What does AIDS Walk San Diego mean to you?

SAN DIEGO -- To spread the word about the upcoming AIDS Walk, Run & Street Challenge in San Diego taking place Sunday, Sept. 29, event organizers want to know what the event means to the community.

Through a new photo campaign, participants are asked to take a picture of themselves "holding a heart" and stating what AIDS Walk San Diego means to them. The photos will be posted on the AIDS Walk San Diego Facebook page and other places to help promote the walk and spread awareness.

Grammy Award-winning singer/songwriter Sarah McLachlan has already contributed to the campaign with her own message – “#AWSD is Caring.”

McLachlan has long been active in the fight against HIV/AIDS, performing at numerous events for amFAR, Lifebeat/Music Fights AIDS, UNICEF’s Unite Against AIDS and more. She contributed her song “Hold On” to No Alternative, an AIDS benefit album.

This year marks the 24th annual AIDS Walk, and for the first time-ever will include a "Street Challenge" obstacle course option for participants. All proceeds raised from the event benefit local HIV/AIDS service providers.

Follow these simple steps to create an "#AWSD is ..." photo:

- Have a photo taken of yourself "holding a heart" (note example in the right photo)

- Download the free smartphone app "Overgram"

- Using Overgram, type a message that starts with "#AWSD is ..." and fill in your message

- Post your photo to Facebook, Instagram, Twitter and other Social Media using the hashtag "#AWSD."

- Alternatively, participants may simply snap a photo and e-mail it along with their "#AWSD is..." statement to Rick Cervantes at the San Diego LGBT Community Center at rcervantes@thecentersd.org. Staff will create a #AWSD is ... photo for you!

To view other photos that have been submitted for this campaign click HERE.

More information about AIDS Walk San Diego is HERE.

For questions or more information about this photo campaign contact Rick Cervantes at rcervantes@thecentersd.org or 619-692-2077 ext. 220.

Left photo

SDGLN Staff Writer Ben Cartwright took part in the campaign. Credit: Rick Cervantes/The Center