Social media gets its hackles up and responds.
People for the Ethical Treatment of Animals (PETA) is bringing awareness to their cause by issuing a list of “speciest” slurs they equate to using homophobic ones.
They find phrases such as “bring home the bacon.” and "kill two birds with one stone" as problematic. Instead, they suggest using “bring home the bagels.” and "feed two birds with one scone" respectively.
The organization has made an entire list of popular idioms and suggested replacements and posted the checklist on Twittter.
They tweeted, “Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialise cruelty to animals will vanish as more people begin to appreciate animals for who they are."
Although cruelty to animals is an issue that most would agree is a deserving cause, the language used in their latest campaign has triggered some to speak out against it.
The Twittersphere was quick to scoff at PETA's latest publicity stunt.
"There is an immense difference between discriminating against humans and food-related idioms," wrote one in response to the post.
"Don't you f***ing dare put "anti-animal" phrases on the same level has hate speech," wrote another. "That's totally bullshit. Oh sorry, is that offensive to bulls? No wait, I don't care. Animals don't understand these words, and nobody uses them because they hate animals. This is just stupid.
And another, "Nice work @peta, you gave everyone a good laugh while simultaneously damaged your cause. You really fed two bird with one scone on this one..."
Some even thought it might be a joke:
"I can’t tell if this is sarcasm or not, but at 43 years old, it’s one of the dumbest things I’ve EVER read and I read a lot..."
Needless to say the comments in response to the post have amused many, completely negating the message PETA was trying to make.
Ella Black pretty much summed up what the majority of subscribers thought about the PETA guidance, "please tell me you’re kidding."
PETA responded in a tweet, but failed to address the problem with their latest campaign.
"To the haters: with so much negativity in the world, why not lighten up and use language in a way that encourages being kind to animals?"