Always accessible and never boring, SDPIX and Rufskin have become trademark brands throughout San Diego.
Something special is happening to SDPIX and Rufskin on Saturday, July 29: They are celebrating bringing an award-winning social magazine and quality menswear respectively to the community for 15 years.
SDPIX has been dazzling readers since the first copy went on display in Hillcrest back in 2002.
“SDPIX is the gold standard for high-end, high-fun, high-fashion publications,” Bob Lehman, Executive Director of The San Diego Gay Men’s Chorus, has said, “You can't help but pick up a copy every time you see it.”
Developed as a "vision to give our community something different and innovative," this glossy high-fashion monthly features a top-model or celebrity on its cover every month, with a beautiful pictorial throughout.
Often times these sexy pictures also incorporate San Diego's own Rufskin clothing line.
Douglas Coats and Hubert Pouches are the creative minds behind the Rufskin line. they originally started their business abroad, but moved to San Diego and opened several outlets across the region.
With original designs and something for everyone, Rufskin continues to keep men, "confident, inventive, and unafraid to experiment with his personal style."
Both companies grew into community trademarks which define having a great time and the freedom of expression in San Diego's nightlife.
Dance and electronic superstar Kristine W will be performing at their 15-year anniversary party on Saturday, and says the magazine is like a personal greeting card to the city, "SDPIX represents a time of Independence for me personally and a love time love affair I have had with San Diego and my amazing friends there."
The "One More Try" superstar also credits the success of her music to the monthly magazine.
"I had recorded my first Independent album called 'The Power Of Music,'" says Kristine. "The photo shoot we did with Jonathan Hale and the Rufskin team was pivotal in bringing that music to the people. We used many of the pics from that shoot to promote the singles and the shows from that album. I had six number-one Billboard Dance hits from that album alone."
Rufskin has been a constant fashion collaboration for the top cover models of SDPIX. Also founded in 2002, the underwear and swimsuit company is a global institution for sexy swimwear and athletic, confident apparel.
Whether you are looking for something to do throughout the week, or just want to see professional pictures of either yourself or others out in the community, or just appreciate the eye-popping photography of the underwear campaigns, both Rufskin and SDPIX are two of San Diego's most recognized brands.
But to Kristine W, the magazine also means so much more.
"SDPIX Is a cornerstone magazine and scrapbook depicting the history and the culture of nightlife San Diego," she said.
SDPIX and Rufskin Celebrating 15 Years at Rich's is on Saturday, July 29 from 10 pm to 4 am at Rich's Nightclub.
Text* SDPIX to 94253 to register for $5 off cover.
DJ K-Swift is in the front room.
DJ Taj and DJ Luke Allen will be on the main floor.
Complimentary champagne, and Babycakes cupcakes, limited edition SDPIX beach tote bags, and a limited edition Rufskin/SDPIX 15-Year Anniversary athletic fit tank or tee for the first 200 people through the door.
Rich's is located at 1051 University Ave, San Diego, CA 92103.
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