The chicken joint has been a San Diego staple since 1979.
Point Loma's Natural Style Chicken makes a lateral move into a prominent storefront at University and Fifth in Hillcrest with a second location.
The eatery has been a hidden gem in Point Loma for almost 40 years according to San Diego Eater.
Opening its doors in 1979, the poultry and beef casual eatery begins feeding Hillcrest crowds on Friday, December 21, taking over the space that once belonged to Tokyo Ramen.
Menu items are full of proteins from chicken teriyaki, beef ribs, Korean-style short ribs, and rotisserie chicken served whole, half, or quartered.
Starters and sides also contain the titular ingredient with a wood-fired rotisserie that can also roast whole turkeys and ducks for special preorders. Think Christmas dinner.
Along with owner Inho Choi's signature items carried over from Point Loma, Hillcrest will get a menu boost with additions such as deep-fried shrimp toast and cauliflower, shishito peppers and chicken wings seasoned with sweet chili or garlic parmesan.
Beer and wine can also be purchased along with a selection of various flavored Korean soju spirits.
You'll be hard-pressed to find reviews with something negative to say about this affordable and unique fusion concept.
One of the most popular menu items is the teriyaki chicken plate served with salad and rice. Some say the tortillas are also a must-have.
Natural Style Chicken is located at 501 University Ave, San Diego, 92103.