Mainstream artists are making social media their coming out platform of choice.
Still going strong on the dance charts with "Old Town Road," Lil Nas X, 20, came out as a part of the LGBT community on Sunday. The rapper made the announcement via Twitter suggesting some people were already aware of it.
It read: "some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure."
The cipher is in reference to his song "Closure" which appears on his debut EP.
The lyrics are as follows: "Ain’t no more actin’, man that forecast say I should just let me grow.” The song goes on, “This is what I gotta do, can’t be regrettin’ when I’m old.”
But he wasn't done with his surprising revelation. Later he posted a picture of the album art in which he is poised on a horse overlooking a twilight cityscape, "deadass thought i made it obvious," he wrote.
Many stars and celebrities have chosen social media to make their coming out announcements. The informal nature of such expressions have become the norm and are a testament to the changing landscape of artists who are no longer intimidated by the fear of backlash.
It was just over twenty years ago that Ellen DeGeneres made history after she came out on her sitcom in front of 42 million viewers.
That announcement rocked the industry with several corporate advertisers, including Wendy's, pulling ads from the network.
Now some of those same companies are including rainbows in their advertising and sponsoring Pride events around the world.