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One Million Moms protest Mattel and their new doll line

One Million Moms protest Mattel and their new doll line.
Photo credit:
Mattel

The "family" group One Million Moms has another complaint against a big company, this time it's Mattel and their line of gender-neutral dolls called Creatable Worlds. The toy company released its newest toys last week which lets kids decide what gender, if any, their dolls will be. The sets include articulated dolls with an assortment of unisex clothing choices, but what sets them apart and what OMM is not happy with is their absence of implied genitalia. 

Each doll features non-gender specific attributes. Unlike the classic Barbie and Ken dolls, gone are body molds that include bigger chests for girls and masculine musculature for boys. 

Mattel just wants children to decide for themselves the identity of their dolls. 

"Creatable World gives kids a blank canvas to create their own characters," reads the website description. "Switch long hair for short hair—add a skirt, pants or both. It’s up to you! Mix and match, swap or share."

However, One Million Moms is urging their supporters to hold Mattel accountable for omitting physical attributes they say God created in both sexes. 

“Mattel has actually created a toy that glorifies gender inclusivity and ignores one’s biological sex. Calling ‘gender’ a label is the same as saying that being a male or female is no different than being tall or short,” a spokesperson for the group said in an email to supporters.

“Mattel is confusing our innocent children by attempting to destroy very definitive gender lines. Why can’t the toy manufacturer let kids be who God created them to be instead of glamorizing a sinful lifestyle?”

“Mattel is following a trend to desensitize America by telling children they can be whatever gender they want to be. This irresponsible line of toys is dangerous to the well-being of our children. Mattel should avoid aiming to please a small percentage of customers while pushing away conservative customers who hold to the age-old truth that a boy is a boy and a girl is a girl.”