The team and the community work together nicely.
The Los Angeles Dodgers had a massive turnout for their annual Pride event on June 9, selling a total of 6,800 tickets specifically for the event with an additional 1,200 sold to people who went independently but still wanted to take part.
That is a record-breaking amount of tickets sold for any Pride night event across the country reports Outsports.
Considered one of the best sporting Pride Nights, The Dodgers have created a bridge of trust and inclusiveness.
Dodgers Executive Vice-President & Chief Marketing Officer Lon Rosen wants to continue that connectivity.
“People from across sports have asked us what has made our LGBT Night resonate and grow so much over the past five years and I think the answer is pretty simple. We practice what we preach….they aren’t just words when we say the Dodgers organization embraces diversity, inclusion, and equality for ALL.
“We are fortunate in that [ Vice President, Marketing, Communications and Broadcasting] Erik Braverman and others throughout the organization have a long-standing relationship with the LGBT community and have been able to use their relationships and connections with community leaders and social leaders to make our relationship with the LGBT community more than just a one night promotion. The Dodgers are genuinely committed to supporting the LGBT community year-round, as we do with so many other communities in Southern California.
“At the end of the day though, the real reason the attendance grows every year is because of the fan experience. Erik and his team work hard to program the night in way that entertains and connects with all fans. As I said, our fans our diverse in every way possible. The one thing everyone can agree on is their love for the Dodgers.”
Support for the community does not end at Pride night, in fact, Rosen and the Dodgers work with local LGBT organizations all year long.
Braverman has certainly had a hand in the relationship between team and community.
Nowhere else in the country can people see so many same-sex couple kissing on the Jumbotron.
San Diego Padres have slowly built their relationship with the at-home LGBT community over the years.
"Out at the Park" has become one of the biggest “out” events in the community.
Not only is the celebration held at Petco Park, it also extends into Hillcrest with social get-togethers and Pride-themed events throughout the neighborhood.
Bob Lehman, Executive Director, San Diego Gay Men's Chorus, whose choir often participates in "Out at the Park" said past March, "The San Diego Padres have been amazing! They partnered with our LGBT community this past year to make incredible things happen. The Padres have now set the gold standard for LGBT inclusion among all professional sports. We are so proud to return to Petco Park to sing the National Anthem together with them and our entire community," said Bob Lehman, Executive Director, San Diego Gay Men's Chorus.