“We are proud to support Union Cup Dublin as it celebrates the power of rugby to unite people, and we hope Guinness Gates encourage people to support the teams playing in June."
For the first time in its history, the Guinness Storehouse has dropped their traditional black painted gates for the rainbow colors of Pride.
The change comes in support of the upcoming Union Cup, Europe’s largest queer inclusive rugby tournament which will take place in Dublin in June. The biennial tournament was first established in 2005.
Ireland’s own Emerald Warriors will serve as the hosting team in the tournament according to Irish Central.
Emerald Warriors president Richie Fagan was quoted as saying he is “honored to have a global brand such as Guinness stand in support of inclusive rugby.”
Rugby, by and large, has been supportive of the LGBTQ community with increasing demonstrations of this over the last several years.
Teams such as the new Zealand All Blacks as well as the Welsh Rugby Union have both donned special equipment in support of the queer community while Rugby Australia publicly denounced Israel Folau for his outspoken statements against same-sex marriage.
The player was later terminated due to his breach of the inclusive code of conduct for the Australian Rugby league.
Rory Sheridan, head of partnerships at Guinness’s producer Diageo Europe, released his own message in support of the Union Cup saying that the company is a strong supporter of inclusion and diversity within its own ranks and in its partnerships.
“We are proud to support Union Cup Dublin as it celebrates the power of rugby to unite people, and we hope Guinness Gates encourage people to support the teams playing in June," he said. "The team at Guinness have championed inclusivity and diversity in rugby, values that are integral to Guinness as a brand, through a number of rugby partnerships. We collaborated with Gareth Thomas to tell his story in 2015, and we recently became the first commercial partner for the Women’s Six Nations. Union Cup Dublin will also spotlight inclusivity in the women's game by hosting the first dedicated women’s tournament in Dublin, and we are delighted to continue to support women’s rugby.”
More than two million visitors pass by the gates of the Guinness Storehouse annually.
Union Cup 2019 will also be the first time the tournament has had a dedicated competition for European women’s rugby leagues.
The tournament is set for June 7-9, 2019 at Dublin City Union Campus and the gates of the Guinness Storehouse will retain their Pride colors through June 10, at which time they will return to their standard black.