SAN FRANCISCO -- The World Champion San Francisco Giants have joined the "It Gets Better" Project.
The major league baseball team's video comes on the heels of the uproar after a recent Giants home game against the Atlanta Braves, when a Giants fan accused a Braves coach of spewing gay slurs and threats.
In response to this and other recent public displays of homophobia in sports, gay activist site Change.org used the powers of social media to put pressure on the team with a petition, asking them to stand up against hate and join the cause.
News of the request spread like wildfire over the internet, and over 6,500 fans and other concerned citizens signed the petition.
The video features a number of the Giants' popular players and issues the "it gets better" message in multiple languages.