The Australian Football League (AFL) has “declared war” on homophobia in a new initiative.
League chief Andrew Demetriou, Olympic flag bearer Lauren Jackson and Collingwood president Eddie McGuire will lead the campaign to change attitudes towards LGBT people in sport and the workplace.
The campaign will begin in the wake of a homophobic slur recently made by Stephen Milne – who plays for St Kilda’s - against Harry O’Brien of Collingwood Magpies.
As reported by Aaron Langmaid in the Herald Sun, the initiative will be pushed via year-long TV and social media campaign, which will encourage people to stand up and make a difference.
In a letter, Mr Demetriou said discrimination should not be tolerated and that it was everyone’s responsibility to tackle such negative attitudes and behaviour.
He added that the “No to Homophobia” initiative was of great importance and had the full weight of the AFL industry behind it.
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