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Diverse Coalition Re-Launches Multi-Million Dollar Education Campaign for the Freedom to Marry

(LOS ANGELES) – Yesterday, a broad-based coalition re-launched Let California Ring, a comprehensive campaign to build support for marriage for California’s same-sex couples with a focus on work in communities of color. A joint effort of lesbian, gay, bisexual and transgender organizations, funders, and allied partners and hosted by the Equality California Institute, Let California Ring will invest more than $15 million over the next three years to fund the campaign.

Equality California Institute’s 20 organizers, working out of nine field offices throughout California, significantly increase the capacity and reach of the Let California Ring campaign.

“The Let California Ring campaign will enable hundreds of thousands of Californians to learn first-hand why marriage matters so much to same-sex couples,” said Equality California Marriage Director Marc Solomon. “By combining strategic media campaigns with personal conversations at people’s doors, we will make a powerful appeal to Californians that will change hearts and minds. We are committed to building meaningful and lasting partnerships in communities of color. In a state where people of color are in the majority, focusing on this work could not be more important,” Solomon added.

Let California Ring will place special focus on partnerships with LGBT organizations that do educational work in communities of color.

“A few months ago many of us said, ‘let’s prepare to prevail,’” said Luis Lopez, the founder of the Latino-focused political committee HONOR PAC and a member of the Executive Committee of Let California Ring. “That’s exactly what Let California Ring will do. This campaign will engage the right partnerships to do the heavy lifting of reaching out to people of color communities in ways that truly resonate. The time for this campaign couldn’t be better,” he added.

The model Let California Ring employs is to use multiple channels to engage people on the issue of marriage: targeted advertising, online media, community events, leader activation and on-the-ground organizing efforts in neighborhoods. This continual drumbeat sparks conversations and gets people to talk to others in their circles about marriage for same-sex couples.

“Let California Ring's model of concerted action is the surest and fastest way to win the freedom to marry,” said Evan Wolfson, executive director of Freedom to Marry. “By combining the air-cover of media with the ground-work of engaging in the needed conversations – person-to-person, group-to-group – the menu of actions spurred by Let California Ring will persuade the persuadable and help everyone we reach together rise to fairness. The success of Let California Ring will not only advance our cause in California, but also help write the recipe for success nationwide.”
Established in 2005, Let California Ring has invested $15 million in marriage education work to date, including $4 million in communities of color, making Let California Ring the largest campaign in the country of its kind. At the current time, the Let California Ring coalition numbers over 50 organizations.