SAN DIEGO – Look, up in the sky, it’s a bird, it’s a plane … no, it’s billboards of the kind you’ve never seen before in San Diego.
Starting today, three billboards celebrating FilmOut San Diego’s 15th annual LGBT Film Festival will be on display for the next month along University Avenue in North Park and Hillcrest.
The billboards are a bit provocative in highlighting some of the dozens of films selected for the five-day festival, which runs May 29 through June 2 at the historic Birch North Park Theatre. For example, several images show same-sex couples in romantic situations and another frame shows a shirtless hunk. The late, great Divine is also featured in a frame.
Michael McQuiggan, longtime film programmer for FilmOut, said the board of directors wanted to go all out to celebrate the 15th anniversary.
"Since it is our 15th anniversary film festival, we decided to kick it up a notch and have these three billboards. This will build even more awareness to the film festival and will expose our FilmOut brand to thousands of people over the next four weeks," he said.
Earlier this year, the FilmOut board hired Mance Creative to redesign the FilmOut website and retool the branding message.
FilmOut board member David Gonzalez, who served on the Billboard Committee along with SDGLN Editor in Chief Ken Williams, said the billboards' design is purposeful.
"We strived for a design that was clear, bold and direct. We also wanted to highlight the diversity of quality films in this year's lineup," Gonzalez said.
"Because many people in the community still don't know what FilmOut stands for, we believe the billboard serves as a friendly and welcoming first introduction," he said.
Williams said the committee also wanted to have eye-popping images to attract viewers, while at the same time to continue the new FilmOut color themes and branding.
First to go up, on Monday, is a full-size billboard located above Revivals and near The Center, facing the Hillcrest Pride Flag pole.
The other two billboards, called "posters" because of their shape and size. One of the posters is situated atop the Flicks building in Hillcrest [see photo at top left] and the other one is in North Park[see photo at bottom left], facing the Birch North Park Theatre, where film-goers and filmmakers will be congregating later this month.
To visit the FilmOut website or to order film festival tickets, click HERE.