SAN DIEGO, California -- Crowds of shoppers and curious neighbors descended upon a Target mini store that had its soft opening on Wednesday, Oct. 7. Part of the parking lot was turned into a small carnival with games for children, free food and caricature drawings.
Inside the Target — located in a building constructed in a mid-century style of architecture by Safeway, which last housed Gala Foods — store manager Robert Farrington was getting a warm welcome from customers. One man told Farrington that he was happy to see Target in South Park and had refused to sign a petition that sought to ban “Corporate America” from the hip neighborhood that’s filled with “mom and pop” shops, restaurants and craft beer pubs.
On this day, though, nary a protester was seen.
People waited patiently to have their photographs taken with Target’s mascot dog, appropriately named Bullseye.
Although the store has been called TargetExpress, Farrington told San Diego Uptown News that it will now be called Target. The signage across the front windows still sports the retailer’s bulls-eye trademark sign, plus “Express,” but he said that signage will be removed eventually.