The new owner will not continue with the current business model.
San Franciscans and their LGBT visitors are going to feel a void in their adult entertainment options this month as the historic Nob Hill Theatre will shutter its doors for good. The theatre has been a landmark in the city for over 100 years, but it's only been in the last 50 that it was used as an all-male entertainment club.
Former owners Larry Hoover, 65, and Gary Luce, 63, put the building up for sale this past October despite record-breaking profits. The married couple want to retire to Palm Springs, the current owner will not be continuing on with the theater's adult offerings.
Luce says that the club is unique and there is nothing else like it in the city, "Maybe the only one in the nation," he said. "Even people from Amsterdam say there is nothing like this back home."
The theater dates back to 1911 and is 3,272 square feet. Up until the 60s it was used as a formal theatre. Currently, it consists of 20 video booths, a 50 seat theatre, private dancer rooms and a lounge. Customers pay a $20 to $30 for all-day access which includes a video arcade and live shows in the afternoon and evening.
Some are blaming free online adult entertainment for the downfall of live shows, but the realtor who sold the property said the location is "successful" and "cash flow-positive."
The Nob Hill Theatre will close permanently on Sunday, August 19.