“Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Move over Dolly, step back Walt, supermodel Tyra Banks is opening a new California theme park this year.
Called "Modelland," Banks said on Wednesday it's a unique concept that will "intersect a fantasy version of the modeling world with state-of-art interactive entertainment, creative collaborations, curated retail, dining and special events."
The venture will take over 21,000 square feet of space on an already established landmark; the Santa Monica Pier and the Third Street Promenade in California.
“Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination,” said Michael Guerin, Senior Vice President, Leasing, Macerich. “Our top properties including Santa Monica Place are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else.”
According to a press release, guests will get to "undertake a transformational journey to celebrate their unique beauty ... and ... to be the dream versions of themselves."
The park says its goal is to create a global community full of diverse voices, from all genders, families, and generations, "inviting the full spectrum of beauty to Feel the Fierce firsthand."
"Modelland has been 10 intense years in the making," says Banks. " It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.”
She adds: “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Not only is Banks one of the most recognized models in the fashion industry, but she is also known for her competition reality show "America's Next Top Model" which recently ended its 24th season.
'Modelland" is planning to open in late 2019.