Anti-gay org wants its members to boycott the retailer in protest of the spot.
In case you haven't noticed, Walmart has really upped their game in the ad world, and in a recent episode of their web series Love is in the aisle: A dating show at Walmart, they feature two men getting to know each other on blind date at the big box retailer.
Yes, it is a little strange to meet someone for the first time while shopping at Walmart, but it does make for a great future story to tell your friends and kids.
But not everyone is in love with the webisode. The anti-gay brigade has already made it clear that they feel Walmart has caved under the weight of the "gay agenda."
The series' second episode features Pat and Andy who are meeting each other for the first time. Awkward scripted small talk ensues and at the end they both head out through the sliding doors and into the sunset.
Facebook feedback is somewhere in the middle with positive and negative comments
Nadleehi Leal wrote "Thank you walmart for promoting unconditional love which we seem to have very little of nowadays. Its sad to read all the hateful negative remarks but i guess they have to be respected as well. Great work walmart""
Chaz Antonelli added, "I wasn't much of a Walmart shopper, until NOW! Thanks for supporting us and making us feel normal!! There is so much hatred out there, this is refreshing and unexpected! Thank you so much!!!"
But the bigger critics from anti-gay groups are triggered and making their voices heard through website statements and email blasts.
Tim Wildmon, president of the anti-LGBT organization American Family Association (AFA), sent out an e-blast, “I honestly never thought Walmart would join the cultural revolution and reject the beliefs of its customer base.”
Even though the men make no comment about tying the knot, Wildmon wants to insert that inferential leap into his message: “The idea that marriage is between a man and a woman is sacred.”
He then appears to give Amazon a thumbs up for being transparent, “At least with a company like Amazon, we knew they were liberal from the outset,” he wrote. “But this seems more like a betrayal from a well-known friend. Sam Walton is probably turning over in his grave.”
The AFA has already made a call to action for their like-minded subscribers in the form of an online petition.
Wildmon wants you to sign the appeal "urging them to remove the pro-homosexual video and remain neutral on controversial issues.
"After you sign the petition, contact Walmart Headquarters and let them know you are extremely disappointed in them," the petition reads. "Firmly but politely urge them to remove the pro-homosexual video and remain neutral on controversial issues."
You can watch the video HERE.