SAN DIEGO -- The Hillcrest Business Association (HBA) is reaching out to the community with its next quarterly mixer being held at 5:30 pm today at Huapangos Restaurant, 3693 Fifth Ave. in Hillcrest.
"Join us for a twist on our traditional mixers," the HBA said in an invitation message. "We'll be talking HBA priorities. We'll get to know you; and you'll get to know us."
At the event, guests will also have the opportunity to meet the organization's newly elected board president, Nick Moede, owner of Rich's and Numbers nightclubs.
HBA is the oldest business association in the City of San Diego, established in 1921. The organization represents over 1,200 businesses in the area, acting as a liaison between the business community and the city. While doing this, HBA encourages economic development for the Hillcrest area through the various events and promotions the organization sponsors.
Events like the popular Hillcrest Farmers Market, CityFest, Mardi Gras and Taste of Hillcrest are all produced by the HBA. To encourage people to patronize the small businesses that make Hillcrest what it is, the organization also runs regular promotions such as Tuesday Nite Out and Shop Hillcrest for the Holidays. Both of these events provide consumers with extra incentives to shop and dine locally.
Beyond these business development activities, the organization also works throughout the year to assist with the maintenance, beautification, and safety of Hillcrest. HBA employs security patrols throughout the core of the neighborhood and has daily crews out picking up trash, steaming the sidewalks, emptying trash cans, and tidying up the landscaping.
The iconic neon Hillcrest sign hanging over University Avenue at Fifth Avenue is also maintained by the HBA.
Lisa Weir, HBA marketing and communications program manager, said that many businesses in Hillcrest do not realize that they are members of HBA. "If you are operating with an up-to-date business license in Hillcrest, you're a member," she said.
Weir said the HBA is serious about listening and responding to the feedback it receives from its members and hopes that all business owners from the neighborhood will stop by tonight's mixer.
"We take the quarterly mixer opportunities to inform our membership, connect with them and remind them that we're a member-driven organization," Weir said. "The projects, ideas and events that they want to see in Hillcrest is what we prioritize."
Moede, who was elected HBA board president after last month's resignation of longtime community activist Nancy Moors, said he is looking forward to serving in this new role. Business owners and community members will have the opportunity to meet and share their ideas and concerns with Moede at the mixer.
Admission to the event is free and pitchers of margaritas and appetizers provided by Huapangos will be served.
HBA holds public board meetings on the second Tuesday of each month at 5 pm at the Joyce Beers Community Center in the Uptown Shopping District.