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Barcelona-based men's sportwear brand ES Collection opening WeHo store

WEST HOLLYWOOD, Calif. -- An ES Collection men’s fashion boutique will be the next to join the trendy shops along West Hollywood’s Santa Monica Boulevard.

The store at 8915 Santa Monica Blvd. will be the first American retail outlet for the Barcelona, Spain based sportswear brand. It will be a full lifestyle concept store featuring the complete line of men’s athletic gear, sports underwear, swimsuits and loungewear from ES Collection and its sister brand, Addicted.

ES Collection has become a favorite among stylish, athletic men. Best known for its Wonderslip brief, the form-enhancing underwear that includes a removable pack-up system (giving its wearer the perfect jeans bulge), the brand produces a wide assortment of unique briefs, boxer trunks, jockstraps and less mainstream undergarments, such as spandex and cotton body suits. Many feature form-complementing technology.

The company prides itself on its commitment to quality and design, as well as its use of high-end fabric meant to stand the test of time. Garments will never lose shape in the wash and are supported by a money-back guarantee.

“The brand aims for consistency along all of its collections,” said Nir Zilberman, the USA agent for ES Collection. “Our retail boutiques will follow the same formula. Each city’s location will look exactly the same.”

The Los Angeles store will take over the location previously held by men’s retailer, LA Jock, who is moving two blocks away to 7978 Santa Monica Blvd.

It will be the first of four planned retail shop openings in America for the company. ES Collection is also opening boutiques in Dallas, Miami and Palm Springs, Calif. It is all part of the company’s strategy to expand its North American presence.