Ban For Demi Lovato’s ‘Holy Fvck’ Poster In The U.K. For Being Abusive To Christians

Ban For Demi Lovato's ‘Holy Fvck’ Poster In The U.K. For Being Abusive To Christians

The eighth studio album by American singer, songwriter, and actress, Demi Lovato was banned in the United Kingdom as it is believed to have exasperating visuals that are likely to be abusive to Christians.

A trailer for the album announcement was released earlier on June 06, 2022. The trailer had the snippet of “Skin of My Teeth” played in the background with a series of clips of the singer portraying the behind-the-scenes of the album production in the studio.

The album was released by Island Records on August 19, 2022, and it is more of a pop-punk and hard-rock record which was a return to her early rock-influenced roots. The album even has glam rock and heavy metal sounds. 

There Were Several Complaints Regarding The Poster

On Wednesday, Great Britain’s Advertising Standards Authority(ASA) announced the ban on the album poster as an investigation was carried out when the promo material started appearing all over London.

Ban For Demi Lovato's ‘Holy Fvck’ Poster In The U.K. For Being Offensive To Christians

According to the reports, numerous complaints were raised against the poster and were reported to the watchdog group about the content.  

As per the statement released by ASA, it is stated that the poster portrayed the singer wearing a leather bondage-style outfit and lying on a mattress that is shaped like a crucifix. She lies in a position with her legs bound to one side which resembled Christ on the cross.

The poster had the title of the album, ‘Holy Fvck’ and while taking it as a whole, the poster seemed to portray the context connecting sexuality to the sacred symbol of the crucifix and the crucifixion. This could cause a serious issue as it seems offensive to Christians.   

The poster was banned because according to the UK’s code for non-broadcast advertising, it has been proclaimed that ads should have a “sense of responsibility” and should not promote any context that could create a solemn or widespread offense. 

From the reports, it is found that four complaints were filed against the poster and it is also especially noted that the posters are placed irresponsibly where children could easily see them.

And as a result, the case was investigated, and found that the complaint was true to its words and that the image in the poster could create a serious offense, and also the language was abusive. 

Earlier while speaking about the latest album, the singer herself expressed that after choosing the name, she wondered how she’ll promote her album through radio and in the press.

She added that she even questioned everyone whether she’ll be able to say the name or if she could use another word instead.

And after contemplating all these, she said that she came up to the conclusion that they’ll beep out everything if they need and if they don’t then it’s much better.

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After release, the album debuted at the No.7 position on Billboard 200 and achieved No.1 on Top Rock & Alternative Albums, Top Rock Albums, and Top Alternative Albums. With this Lovato achieved her first chart-topping hat trick on the three singles, “Skin of My Teeth,” “Substance” and “29.”

The 30-year-old American singer cum songwriter and actress was born on August 20, 1992, in New Mexico, United States.

With her 21 years in the industry, the singer has sold more than 24 million records in the United States and achieved a myriad of accolades including the People’s Choice Awards, MTV Video Music Award, and a Guinness World Record, etc.

She released two documentaries, Demi Lovato: Simply Complicated (2017) and Demi Lovato: Dancing with the Devil (2021).

In March 2021, Lovato declared herself as pansexual and sexually fluid. She said that she is open to discovering love with anyone from any gender.

Also, she added that she was well aware of this for a long time, but was made to hide it from the world only because she was raised as a Christian.  

Written By

Shone Palmer
Shone Palmer

I've been writing about LGBTQ issues for more than a decade as a journalist and content writer. I write about things that you care about. LGBTQ+ issues and intersectional topics, such as harmful stories about gender, sexuality, and other identities on the margins of society, I also write about mental health, social justice, and other things. I identify as queer, I'm asexual, I have HIV, and I just became a parent.

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